摘要
随着买方市场的到来，市场上商品种类增多，企业之间竞争加剧，企业要在竞争中取胜并占据有 利的市场位置，唯一的途径就是──市场定位。市场定位是识别差异化竞争优势，选择合适的差异化优 势及与目标顾客进行沟通的过程，其目的是在目标顾客心目中确立有别于竞争对手的差异化竞争优势。
As buyer's market coming,market is abundant of all kinds of commodities and competition between companies becomes greater.If one company wants to win to win and occupy a good market place, there is only one way out positioning Positioning.Positioning is a process which to identify difference, develop difference and communicate with target customers.Its goal is to set up a differentiated customers.
出处
《商业研究》
北大核心
2000年第12期3-7,共5页
Commercial Research
