试论企业的营销创新

On the Enterprises'Marketing Creation

所谓企业的核心竞争能力是指企业在特定经营中获取、配置资源 ,形成并保持竞争优势、奠定市场地位的关键能力。对一个企业而言 ,核心竞争能力既不能复制 ,也不能模仿 ,它应该是独一无二的。

Enterprise's Core Competencies refers to a core ability of obtaining and using resources in special business environment in order to maintain competitive advantage. The enterprise's core competencies is special and different, so,marketinginnovation of enterprise is a correct and important way in building enterprise's core competencies.