摘要
在张戈的长篇童话《熊猫王》三部曲中,我们看到了中国的"哈利波特"的裂变效应。创意具有裂变效应,能够带来不计其数的商业利益、商业奇迹。……发展中国家与发达国家虽然在科技上差距很大,但文化上却各有特色,如果能够好好发挥,完全可以实现跨越式的发展。
I am glad to hear that Zhang Ge has reprinted one of the trilogy tale named 'panda king', and published 'panda Prince'. According to historical records, the ancestors of panda were Pixiu family who are ferocious beast and eat iron and copper. After hundreds of years' evolution, their character had been changed from barbarity to humanity. They stand together with human beings through storm and stress, and create harmony. So, they are also known as the 'messenger of peace'. In addition, with the disorderly development of human nature, the earth is facing the doomsday. Before the disaster is coming, the panda family started the great battle to save earth again, also save humanity. The first-class economist objectively requires first-class cultural creation. However, China's current cultural construction is not optimistic. Now its market share is of less than 3%, which is extremely disproportionate with its economy role. The construction of the socialist core value system is a primary goal of our cultural power. In order to enhance Chinese cultural influence in the world, we need to spread and show our core values to the world. Based on this, I think panda culture is a perfect media to promote Chinese culture toward the world. The panda is the quintessence of Chinese culture and deeply rooted in Chinese traditional culture soil, panda culture is bound to affect the world.
出处
《上海经济》
2013年第10期22-23,8,共2页
Shanghai Economy