公益广告传播与和谐社会建设

On the advertising communication of public service and the construction of harmonious society

公益广告是为社会公众服务的公益性广告,具有公益性、观念性、社会性、教育性和广泛性等主要特征。公益广告内容丰富,主题涵盖提倡建立人与人、人与社会、人与自然、国家与国家之间的和谐关系等方面。公益广告的广泛传播,对于建设和谐国家、和谐世界具有重要的推动作用。

The public service advertising targets the publics. It is characterized by public weltare, conceptuality, sociality, education and universality and etc. Public service advertising is rich in content and its topic covers establishing a harmonious relationship among people, and countries, between human and society, and between human and nature. The widespread of public service advertising plays a very important role in promoting the construction of a harmonious country and harmonious world.