文博旅游和文化创意产业的融合及互动发展——以南通为例

On Integration and Interaction Between Museum Tourism And the Cultural Creative Industry——A Case Study on the City of Nantong

文博旅游作为新生的旅游形式,在其发展过程中出现了一系列的问题。以南通环濠河博物馆群的旅游产业发展为例,从思想观念、政策行为、企业组织、旅游创意产品开发等方面探讨文博旅游与文化创意产业融合发展的问题。

As a newborn tourist form,museum tourism is encountered with a series of problems in the course of its development. With the development of Museum Cluster Surrounding Haohe River in Nantong as an example, the paper explored the integrated development of museum tourism and the cultural creative industry in terms of concepts, policies, organizations and the development of creative tourist products.