高职生跨文化商务交际能力培养策略研究

The Analysis of the Strategies for the Cultivation of IBCC (Inter-cultural Business Communication Competence) of Students in Higher Vocational Colleges in China

基于语言学者Kim提出的跨文化交际能力要素模式以及商务交际的行业特点,从认知能力、情感能力和行为能力3个方面深入阐释了跨文化交际能力在商务情境下的能力要素,并提出高职生跨文化商务交际能力培养策略,以期为高职院校培养技能复合型商务人才提出可行建议。

This paper is intended to propose effective measures to cultivate the inter-cultural business commu- nication competence of students studying in higher vocational colleges in China, based on the detailed illustra- tion and modification of competence analysis within the theoretical frame of Young Yun Kim.