国外全球蜂鸣研究进展探析

Analysis of the Development of Foreign Global Buzz Research

2004年,Maskell率先提出"全球蜂鸣"概念,并将其定义为"在一个特殊的体系内所形成的知识与技术信息交流平台",如国际贸易展销会。近年来,全球蜂鸣已突破了其仅限于经济、管理领域的服务范围,开始作为一个特殊的信息交流平台服务于经济、管理、政治、社会和文化等多个领域,从而受到国外学者的广泛关注。本文在收集和整理国外相关文献的基础上,介绍了全球蜂鸣的含义和表现形式,分析了全球蜂鸣的主要特征,阐述了全球蜂鸣的作用,并指出了国外该领域研究所存在的缺陷与空白,进而对未来研究方向及趋势进行了探讨。

In 2004,Maskell first proposed the concept of global buzz,and defined it as an exchange platform of knowledge and technological information formed in a special system like international trade fairs.In recent years,global buzz has made a breakthrough in its services range limited in economic and management fields and has begun to serve multiple fields such as economics,management,politics,society and culture as a special information exchange platform,thereby attracting widespread concern from foreign scholars.Based on a review of foreign related literature,this paper introduces the connotation and manifestations of global buzz and analyzes its main characteristics and its role.Then it points out the defects and gaps in foreign related research and discusses the directions and trends in future research.