微博营销策略应用于公共图书馆阅读推广的研究

Study on the Reading Promotion Strategies of Public Library Based on Microblogging Marketing

从整体上看,目前国内公共图书馆借助微博营销的步伐刚刚启动,真正能做好微博营销的图书馆屈指可数,进行的微博营销大多简单、同质化,难以调动读者参与的积极性。基于微博营销的公共图书馆阅读推广,应注意沟通策略、时间策略、管理策略、创意策略。

The effort of microblogging marketing has just started, and only a very few public libraries are really good at it. The most microblogging marketing is too simple and homogenous to arouse readers＇ interest in participation. Public library should pay more attention to communication, schedule planning, management and creativity of its reading promotion strategy based on microblogging marketing.