书单策展:大学生阅读推广的众包策略

Book-single Curation: Crowd-sourcing Strategy of Reading Promotion for University Students

从主客体三方的角度分别探讨了高校图书馆书目推荐服务收效难尽人意的原因。在内容营销的理念下提出书单策展的概念,并将之与图书馆阅读推荐服务众包有机联系起来,剖析其突破性价值。呈现出高校图书馆实施大学生书单策展的三种有效途径,指出该策略实施的注意要点。最后从读者发展的角度对书单策展的应用予以总结和展望。

From the perspectives of the host-guest, the paper discusses the reasons why the bibliographic recommendation service of university libraries doesn＇t live up to expectations. Under the guidance of content marketing theory, the author puts forward the concept of＂book-single curation＂, integrates it organically with bibliographic recommendation service, and discusses its value. By presenting the three effective ways of implementing ＂Book-single curation＂ on the part of university libraries, the author also argues about the key points for implementation and summarizes from the perspective of reader development.