摘要
以水彩在包装设计中的跨界应用为研究目的,从美学意境表现力、中西合璧性、应用潜力等角度出发,通过对摄影图像表现手法的缺点和水彩应用于包装设计的优势分析,论述了图形表现形式多元化促进了水彩在包装设计中的跨界应用,并在总结其应用现状的基础上,提出了应用策略,以及尚需解决的诸多问题。
Taking the cross-border application of watercolor in the packaging design for research purposes,from the perspective of artistic aesthetics expressive,Chinese and Western,potential applications,it analyzed the shortcomings of the photographic image performance and advantages of watercolors applied to the packaging design,discussed the diversity in forms of graphical representation to promote the cross-border applications of watercolor in the packaging design.Based on the application status,it put forward its application strategy,as well as the many problems.
出处
《包装工程》
CAS
CSCD
北大核心
2013年第18期5-8,共4页
Packaging Engineering
基金
四川省教育厅2013年度一般项目(13SB0130)
关键词
水彩艺术
包装设计
跨界应用
watercolor art
packaging design
cross-border application