水彩艺术在包装设计中的跨界应用

Cross-border Applications of Watercolor Art in Packaging Design

以水彩在包装设计中的跨界应用为研究目的,从美学意境表现力、中西合璧性、应用潜力等角度出发,通过对摄影图像表现手法的缺点和水彩应用于包装设计的优势分析,论述了图形表现形式多元化促进了水彩在包装设计中的跨界应用,并在总结其应用现状的基础上,提出了应用策略,以及尚需解决的诸多问题。

Taking the cross-border application of watercolor in the packaging design for research purposes,from the perspective of artistic aesthetics expressive,Chinese and Western,potential applications,it analyzed the shortcomings of the photographic image performance and advantages of watercolors applied to the packaging design,discussed the diversity in forms of graphical representation to promote the cross-border applications of watercolor in the packaging design.Based on the application status,it put forward its application strategy,as well as the many problems.