论包装设计中地域特色的传承

Study on the Heritance of Regional Features in Modern Packaging Design

针对包装设计国际化和忽视弱势地域文化的现状,采用理论与例证相结合的方法,分析了从历史和民俗文化等方面如何传承地域文化;运用现代设计和审美理论从地域性与时代性、形式与功能等融合角度,阐述了包装设计中地域文化的传承;提出了深入挖掘地域特色并融合于现代包装设计的创新设计理念,将有助于保持包装设计多元、交融的生命力。

According to the situation that internationalization appear and disadvantaged regional culture lose for modern packaging design,the inheritance of historical spirit,material and folk custom features of regional cultures are analyzed and proved by examples.The integration among regional and times features,form and function are discussed based on the modern design and aesthetic theory,and the methods for utilizing the regional culture into the packaging design are proposed.Thus,a new idea is elucidated that the regional geographical and cultural characteristics should be integrated to the modern packaging design based on the deeply exploring regional features.The multivariate and integration will be contained and insisted as main features of modern packaging design.