从企业角度审视国内白酒品牌视觉形象的建设

Survey of the Construction of Domestic Liquor Brand Visual Image from the Angle of Enterprises

以2013年春季全国糖酒会中国白酒企业在品牌视觉形象建设上反映出来的种种现状为观测点,从企业的角度审视与品牌视觉形象的互动关系,并探讨两者的对接机制以及白酒品牌视觉形象发展的未来趋势等系统性问题。通过对现实问题的抽离和分解,旨在从理念上正本清源,进而挖掘出对白酒品牌形象竞争力有益的增长点。

All the status quo in the spring of 2013 national rum in current domestic liquor enterprises in the brand image construction reflected as an observation point,examine the interaction with the brand image of the enterprise from the angle of.And to explore the reality of the docking mechanism,as well as liquor brand development trend of the future system problem.Through the full text of the appearance,inherent analysis,aims to dig out the liquor brand competitiveness beneficial growth point.