生产主义与消费主义:消费不足治理理念的反思

Producerism and Consumerism:A Review on Management of Consumption Insufficiency

生产主义推崇资本逐利与生产扩张,加剧市场供求失衡,是现代社会消费不足滋生的根源;而治理消费不足过分依赖刺激消费、扩大需求则助长了消费主义思潮。表面上,消费主义标志着对生产主义逻辑的批判与超越,然而在本质上,消费主义则是生产主义的延伸,是对生产主义的逻辑回归,最终为生产者逐利所驱使。因此,治理消费不足既要防止生产主义,又要防止消费主义,关键在于深入发掘马克思消费理论的理论意蕴与时代价值。

The producerism praises highly the capital nature of pursuing benefit and production expansion and makes the imbalance of supply and demand to be more serious. It is also the sources of consumption insufficiency in modem society. The undue dependence on stimulating consumption and expanding demand in managing consumption insufficiency will encourage producerism. In terms of the superficial phenomenon, consumerism signals the criticism and transcendence of producerism; while in essence, consumerism is the extension of producerism and it is also the logical regression of producerism and will be drove by the producers＇ nature of pursuing benefit. So, in managing consumption insufficiency, we should not only prevent producerism, but also prevent consumerism; and the key of that is to deeply explore the theoretical implication and value of times of Marx＇s consumption theory.