体验链条产业化:旅游吸引物构建的一种系统方法——基于新疆博尔塔拉温泉县的个案研究

INDUSTRIALIZATION TO EXPERIENCE CHAIN:A SYSTEMATIC METHOD OF CONSTRUCTING THE CORE TOURISM ATTRACTIONS:A CASE STUDY OF HOT SPRINGS COUNTY,BORTALA,XINJIANG

旅游核心吸引物不仅具有某种特殊的客观属性,同时还具有人为主观建构的符号属性,它在旅游体验中的价值体现在多个方面。论文提出了旅游核心吸引物构建的一种新方法,其基本思路是:从市场空白与产品创新角度切入,通过二维矩阵定位方法萃取旅游主题;然后按照"真实性体验"原理进行旅游产品设计,以地方特色产业为纽带,构建由一系列游客参与体验活动串联而成的旅游体验链条。这种建立在旅游目的地本地产业化需求与外部旅游市场需求双向驱动基础上的新方法,突出旅游吸引物的体验价值性及其产业化生产组织过程,能有效解决少数民族地区旅游产业开发与地方优势传统产业的衔接问题,从根本上实现少数民族地区旅游业发展的立地性和可持续性。

The core tourist attractions not only have some specific objective properties, along with the subjec-tive symbol properties constructed by human beings. Their value has been reflected in several ways in the process of tourism experience. The constructing of tourist attraction system is extremely important, especial-ly in the regions inhabited by ethnic groups where the tourism activities are dominated by the type of cultural tourism. With the theories of tourism experience and industry integration, this article brings out a new meth- od about the constructing of tourism attraction system. That is to say, the authors try to construct it in the view of tourism theme positioning and tourism experience chain designing. To start with, regional tourism development themes should be extracted from the time-space dimensions and coupling-matching mecha-nism method to achieve the accurate understanding of the core tourism attractions. The enthusiasm of partici- pants can be inspired in the tourism service, including local governrnents, businesses and community resi-dents. It can also meet the expectations for tourists on destinations. Only in this way, the two final goals of visitor satisfaction and sustainable development of tourism destination can be both achieved. Lastly, they used it to the overall tourism planning of Hot Springs County as a case study.