工业遗产原真性游客感知的调查研究:上海案例

STUDY ON THE TOURISTS' PERCEPTION FOR THE AUTHENTICITY OF SHANGHAI INDUSTRIAL HERITAGE

本文首先剖析工业遗产的原真性之内涵;其次选择9个典型工业遗产点进行问卷调查,获得游客对工业遗产原真性感知数据;分析表明,游客参与性、遗产和地方内涵揭示、消费者偏好、商品的工艺工业是影响游客真实性感知的主要因子;作者认为,在上海工业旅游中,各类主体对工业遗产原真性的忽视,导致工业遗产地在被改造再利用中呈现弱化原真性的倾向;工业遗产旅游活动中游客体验原真的活动不足,而且工业遗产地社区居民生活的真实性受到越来越多的干扰甚至消失。根据测评结果和调查发现的问题,作者提出获取工业遗产原真性感知最大化的策略,以期增强游客的旅游体验,推进工业旅游资源开发,更好地保护工业遗产。

Western＇ s recent research has focused on the reuse of the industrial heritage and tourism develop-ment, more emphasis on case studies. In this paper, firstly, the author elaborates the connotation of the au-thenticity for the industry heritage, and then a set of index, which is used to measure the tourist＇ s perception for the authenticity of the industry heritage, is designed in the questionnaire. In the questionnaire, the objec-tive variables （Xi） and subjective variables （Yi） are designed, including total 5 major factors and their 18 sub-factors that make up the evaluation indicators of the authenticity perception for industrial heritage. By the five-level rating method, the survey data are obtained. Thereafter, through reliability testing and regression analysis of the questionnaires, the author filters out the main factors that affect the authenticity perception for the industrial heritage, and a further in-depth analysis of survey results is carried out. Based on the question- naire survey in nine typical industry heritage sites, the authors argue that the followings are the dominant fac-tors affecting the authenticity perception for industry heritage： the reality the industry architectures＇ remains, the reality of industry culture, the reality of industry remains, the tourists＇ satisfaction and the sense of reali-ty for the tourist commodities. The 14 concrete sub-factors of the above factors can be used as the basis for evaluating the effects from the tourists＇ perception and the most important factors are the tourist participat-ing, the connotation revealing for the heritage, the preference of tourist and the craftsmanship of the com-modities. A set of tactics, which would maximize the perception for the authenticity of industry heritage, is put forward, so as to driving the development for industry tourism resource and protecting the industry heri- tage preferably in Shanghai.