摘要
采用质性研究探索墨尔本地区中华民族传统体育的推广途径。通过访谈法对墨尔本地区推广和参与中华民族传统体育的10名被试进行资料的收集,进行推广模式的描述和因果网络的绘制。结果表明,影响中华民族传统体育推广的因素是华人数量的增加和对中华民族的认同感等;推广和参与中华民族传统体育的作用包括增加民族归属感等;有效的推广途径是具有中华文化背景的当地推广者将中华民族传统体育传播至熟知的群体中。未来的国际推广工作可以以华人聚集区为中心开展中华民族传统体育的传播。
The purpose of the current study was to investigate the pattern of popularizing China's Traditional Sports in Melbourne.Personal interviews were conducted with ten people who popularized and/or participated China's Traditional Sports in Melbourne.The analyzing procedure consisted of popularizing model description and causal networks display.Results indicated that the influencing factors of popularizing China's Traditional Sports were the increasing population of Chinese,Chinese ethnic identity,and etc.The effects of popularizing and participating China's Traditional Sports concluded to increase the sense of ethnic belonging.The results also showed the effective popularizing patterns were spreaders should be familiar with Chinese culture,and to popularize China's Traditional Sports to relatives or friends.The findings have implications for popularizing China's Traditional Sports internationally from Chinese communities.
出处
《中国体育科技》
CSSCI
北大核心
2013年第5期86-91,共6页
China Sport Science and Technology
基金
国家体育总局体育文化发展中心体育文化研究基地科研课题(2012-2014TYWHY237)
关键词
传播模式
国际推广
推广路径
华人
民族文化
墨尔本
质性研究
popularizing pattern
internationally popularize
popularizing mechanism
Chi nese
national culture
Melbourne
qualitative study