中国足球互联网污名化现象研究——对三个典型案例的分析

A Study on the Chinese Football's Being Stigmatized on the Internet——Based on the Analysis of Three Typical Cases

中国足球在互联网上遭遇污名是十分普遍但却未被深入研究的问题,本文从社会学的污名理论切入,选取三个网络事件进行分析,通过对事件中典型网贴的文本分析和抽样统计,发现恶搞、戏谑、人身攻击乃至集群性的网络暴力已经成为互联网污名化中国足球的常态特征,而网络表达的群体极化又让污名现象进一步加剧,并最终左右互联网足球评价的舆论场。污名出现的原因固然与足球成绩低迷与足球业自身存在问题有关,但中国足球无法承载超越体育的公共期望所致的大众心理受挫、网络表达的狂欢效应以及民众对中国社会转型期诸多矛盾心理不适的选择性发泄,则是导致污名的更加深层的结构性背景。

Chinese football is widely being stigmatized in the internet, which lacks deep studies. This pa per analyzes three internet incidentswith the theory of stigma in sociology. By means of the analysis of text and the statistical sampling on web pages, this paper finds that the jokes, banter, personal attacks and collective violence are common in the Internet among netizens＇ stigmatizing of Chinese football. While on the other hand, the polarization of the public opinion makes it worse, and finally forms the atmosphere of public opinion field. Although the stigmatization is caused by the dissatisfactory performance of Chinese national team and problems of Chinese football itself, the constitutive cause are the masses＇ great frustration at the public expec tation which the Chinese football can not carry, the netizens＇ carnival for entertainment, and the masses＇ se lective release of the discomfort about the conflicts during the great transformation in contemporary China.