打造城市形象新名片——基于人文青奥背景下对南京城市形象提升路径的探析

Creating a New Name Card of City Image-Analysis of the Enhancement of the Image of Nanjing Based on the Humanistic Youth Olympic Games

南京成功获得2014年青奥会的举办权,对南京而言,这是利用人文体育观念提升城市形象的大好时机。本文主要研究了在青奥会即将举办的背景下,提升南京城市形象的有效路径,研究认为:(1)做好全方位多角度的媒体宣传;(2)树立良好的政府形象;(3)提高赛事服务水平,确保办赛质量;(4)大力改善城市基础设施;(5)加强对市民的教育,展现新时期南京市民道德风范。

Hosting the 2nd Youth Olympic Games in 2014 is a great opportunity for Nanjing to enhance its image. This paper mainly analyses the effective approaches to enhancing the city image of Nanjing against the background of the oncoming Youth Olympic Games, including ： （ 1 ） a full range of publicity campaigns ; （2） improved govern- ment image ; （3） high service level, first class competition ; （4） improved infrastructure ; （5） strengthened public education, improved public morality.