新闻导语的关联性探究

A Study of News Lead from the Point of Relevance Theory

运用关联理论对新闻导语的关联性进行探究,提示出新闻导语的关联性类型及其价值。主要揭示出导语的优化关联、语境关联和趣味关联,探究新闻表达的价值追求。

The paper studies relevance of the news lead using the Relevance Theory, points out relevant types and their value and reveals the optimal relevance, context relevance, interest relevance and value seeking of news expression.