安阳市普通高校大学生体育消费现状的调查

Survey of the Status Quo of College Students Sports Consumption in Anyang City

体育消费作为体育经济系统的重要组成部分是促进体育产业发展的重要因素,运用问卷调查法、文献资料法、数理统计法等方法,对安阳市普通高校学生的消费观念、影响因素、消费场所以及体育消费的差异性等方面进行调查研究,结果发现安阳市大学生的体育消费整体消费水平偏低,经济支出能力是制约体育消费的首要因素,男女学生的体育消费有明显的差异。

Sports consumption as an important part of the whole sports economic system is a key factor in the development of the sports industrialization. The state of consumption ideology, the influence factors, consumption place and the diffrences in sports consumption of colleges in Anyang were investigated with the methods of questionnaire, lliterature analysis, and mathematical statistics. This study investigates that the overall consumption level of colleges in Anyang is low. The ability of economic expenditure is the primary restricting factors. In sports consumption, significant differences exist between male and femal.