论电视纪录片与陕西地域文化传播的媒介利用——以《大秦岭》为例

How to Spread the Shaanxi Cultures with Media of Television——With Case of Study of The Grand Qinlin

在商业文化与大众传媒高度发达的时代,陕西地域文化的传播要积极地利用网络、电视等大众媒介。电视纪录片兼顾了文化性与娱乐性,因此成为了文化展示的重要方式。陕西题材的电视纪录片,顺应了文化传播的崭新潮流,不仅推介了陕西丰富多样的自然资源与文化遗产,而且深化了文化产业的文化内涵。然而,以《大秦岭》为代表的陕西题材电视纪录片并未准确捕捉到新世纪以来纪录片美学的发展潮流。从国家、地域、个人多重的叙事视角出发,建构条理清晰的故事框架,电视纪录片才能高效地展示陕西地域文化。

Cultural display of Shaanxi should make full use of mass media such as interact and television, which have gained great develop- ment. Television documentary, combining culture and entertainment together, has been an important form of cultural broadcast. Shaanx- i-focused documentary, such as Grand Qinlin, promotes the popularity of natural resources and cultural heritage, and meanwhile expands the intellectual dimension of cultural industry in Shaamd. However, it does not figure out the new trend of documentary production in 21 st century. Shaanxi-focused documentary should construct clear story lines in multi-perspectives of nation, local and individual.