传统节日网络传播的必要性、作用及方式研究

The Necessity,Function and Way of Traditional Festivals Network Communication

传统节日是一个国家或民族历史文化长期积淀凝聚的产物。传播传统节日相关内容是继承与弘扬民族传统文化的重要方式。互联网作为一种新兴媒体,在传播格局中的地位和作用日益突显。网络传播在弘扬传统节日中发挥着巨大作用,它可以设置公民议程,引发人们对传统节日的关注;可以搭建受众参与传统节日的平台;可以全方位诠释传统节日的文化底蕴及内涵;可以增进不同地域间的节日文化交流。因此,合理把握与利用网络新闻、社交媒体、网络游戏等网络传播方式弘扬传统节日是时代发展的必然趋势,对传承华夏文明意义深远。

Traditional festival is the long-term accumulation of condensation products of a nation＇s history and culture. Spread related con- tent of traditional festivals is an important way to inherit and carry forward the traditional culture. As a new media, the Intemet＇s position in the spread pattern is increasingly highlighted. Network transmission plays an important role in carrying forward traditional festivals. It can set up citizen＇s agenda, cause people＇s attention to the traditional festival; can estabhsh the platform for audience to participate in the traditional festival; Can interpretation the background of traditional festival all-round; can increase the festival culture exchanges be- tween different regions. Therefore, grasping and using reasonable network journalism, social media, online games and other network communication way to carry forward the traditional festival is the inevitable trend of era development. It is significance to inheriting Chinese civilization.