茶文化生态旅游发展策略探究——以信阳市为例

A Research on Tea-oriented Ecotourism Development Strategies——Taking Xinyang as an Example

茶文化生态旅游是新兴的一种农业生态旅游方式。信阳市不仅茶业资源丰富,而且旅游资源独具特色,发展茶文化生态旅游极具潜力。分析了发展茶文化生态旅游的意义及信阳市开发茶文化生态旅游具备的优势,提出了具体的发展策略,即开发特色茶文化生态旅游产品,将茶文化旅游与其他旅游资源相结合,利用多种渠道加大宣传力度等,推动信阳市茶业经济与旅游的发展。

Recent years have witnessed the popularity of tea-oriented ecotourism closely related to agriculture. As is known, Xinyang has abundant tea resources and it＇s also a tourist attraction, making itself full of poten- tials to promote tea-oriented ecotourism. The paper analyzes the significance of developing tea-oriented eeo- tourism as well as Xinyang＇s competitive advantages in this aspect, and puts forward a number of concrete strategies, which are to develop matching tourism products, to integrate tea-oriented tourism and other tourism resources, to publicize tea-oriented ecotourism. All these suggestions are intended to boost Xinyang＇s economy and tourism.