微博时代高校品牌传播的策略分析

Analysis on Strategies for Brand Dissemination of Higher Education Institutions in Micro-blog Era

随着移动自媒体技术的发展,微博以其低成本、大范围、高效率的传播优势迅速为广大网民所接受,成为一种新兴的互联网传播平台。其中,党政部门、企业机构、高等院校等也纷纷借助于微博平台展示良好形象,打造自身品牌。高校微博传播对于塑造其勇于接受新生事物的良好形象以及通过信息公开、及时拉近公众与高校的距离等方面都具有极强的现实意义及重要作用。

With the development of mobile media technology, micro-blog was accepted by a vast of users and has become a new kind of internet communication platform with its advantages of low cost, wide coverage and high spreading efficiency. Many institutes such as the party and government departments, enterprises, colleges and universities also try to display good images and shape their own brands with the assistance of micro-blog platform. As a kind of dissemination measure, the miero-blog has significant meaning and can play important role for higher education institutions to shape their good images and narrow the gap between publics and them through informational publicity.