摘要
采用SWOT分析方法,针对北京市房山区乡村旅游节事活动中存在的优势、劣势、机遇及挑战进行了分析,旨在为打造乡村旅游品牌、扩大知名度、传播民俗文化及提高经济效益起到重要的推动作用。
The advantages,disadvantages,opportunities and challenges of festival activity of rural tourism in Fangshan District,Beijing City were analyzed by using SWOT method,which play an important promotion role in cultivating the brand of festival activity,expanding popularity,spreading folk culture and improving economic returns.
出处
《安徽农业科学》
CAS
2013年第18期7869-7871,共3页
Journal of Anhui Agricultural Sciences
基金
青年教师科研能力培养基金(XY-QN-11-08)
