试驾用户对电动乘用汽车的评价和购买倾向

Evaluations and purchase intentions by EV test drivers

试驾者调研是新车上市时了解潜在消费者评价及其购买倾向的重要窗口。为了分析试驾者对电动汽车的感性评价及购买倾向，本文以上海国际汽车城试驾中心收集的668份试驾者调查问卷为基础，运用频数分析、交叉分析、相关性分析以及Logistic回归分析等方法，从试驾者的个人特征、使用偏好，以及对几款电动汽车的性能评价方面进行了分析。结果表明：家中已拥有汽车，平时上下班路程在10km以上，对车速要求在60-80km／h之间的男性试驾者，是今后电动汽车潜在的购买者。此外，他们更倾向于选择通过公共停车位进行充电的方式，且相比电动汽车较高的价格，他们对充电设施以及售后服务的完善程度存在更多的顾虑。

Investigation on test drivers is an important way for the potential consumers＇ evaluations and purchase intentions of a new car coming into the market. This paper analyzes test-drivers＇ perceptual evaluations and purchase intentions using a questionnaire survey of 668 test-drivers collected in Shanghai International Automobile City Test Drive Center as basic data, with using SPSS statistical analysis software to do frequency analysis, cross analysis, correlation analysis and Logistic regression analysis. The analysis included the individual characteristics and the preferences of test-drivers and their evaluations on electric vehicles （EVs） performances. The results show that EV potential buyers are male customers, who already have cars, travel more than 10 km to work with requiring EV speed of 60-80 km/h, and they prefer EV charging in public parking lot, and they worry more about EV charging infrastructure and after-sale service than the higher price of EV.