试论用户信息需求及其对图书馆生存和发展的决定性作用

Tentative Discussion on Customer's Information Demands and Their Decisive Effects on Both Library Subsistence and Development

文章运用营销学理论分析了"需要"、"欲望"和"需求"概念,论述了用户信息需求的概念、类型和特点,认为用户信息需求对图书馆的生存和发展具有决定性作用。为了提高生存和发展能力,图书馆就必须借鉴、应用营销学理论和非营利组织营销原理中有关顾客需求的思想来更全面深刻地分析和把握公众的信息需求。

In this essay, marketing theory is used to analyze the concepts of Need, Want and Demands. Concepts, types and characteristics of customer＇s information demands are discoursed, leading to the conclusion that customer＇s information de- mands make decisive effects on both library subsistence and development. In order to enhance capabilities for subsistence and de- velopment, libraries must apply marketing theory and ideas of customer＇s demands from minuting principles of NPO to analyze and grasp public information demands thoroughly and profoundly.