基于群体受众的网络互动科普模式研究

Research on Network Interactive Popularization Science Mode of Mass Audience

为了建立更加广泛的科技传播渠道,提高网络科普工作的实施效果,本文在对网络受众主要群体结构和上网目的进行分析的基础上,结合当前网络互动载体特点,探讨基于群体受众的网络互动科普模式,分析了吉林省科普网在实践中的经验与问题,提出了开展个性化网络互动科普活动的建议。

In order to establish more extensive seientific communieation channels, and improve the effect of network popu- lar science work, based on analyzing the main network audience ratio and their purpose, combined with the characteristics of cur- rent network interaction medium, the paper discusses the network interactive selenoe mode based on the analysis of the raass audi- enee. After analyzing practice and problems of Jilin Province Popularization of Science Network, the author puts forward the devel- opment of personalized network interactive popularization science.