"数治"时代,叫醒你的数据

From match highlight to business insights

基于庞大的数据分析可能给商业与管理带来的改变，我们已经设想了很多，但似乎还没有找到切实的步骤和方法，不同行业、企业的具体特点也难以提供普适的成功案例，让人真正体会数字之美。而大数据与体育的结合，为我们提供了生动的一例。

Since big data became a hot topic, now everyone can tell that it's the trend of the business. No doubt, it's a huge resource pool, you can trace your past, forecast your future, locate your clients with all the data that is even booming every seconds. But, too huge to hold, like an apple, it's too big to take a bite.We talked a lot about it, a persuasive case is still absent, which could explain how the data eventually help us to achieve. In this issue, we found one: from match highlight to the business insight, how the data analysis changed the tennis itself.The data is always combined with sports, but before analysis, it is only a number. Your data is always there, all you should do is to wake it up, and analysis will help.