灾后重建三周年媒介舆论引导的效果评估及影响因素分析

An Analysis of the Effictiveness Evaluation of Media Public Opinion Guidance and Its Influencing Factors——Based on the Three Years'Post-Earthquake Reconstruction

论文以全国性调查的数据为基础,从受众对灾后重建的关注度、对灾后重建报道的信任度、对灾后重建的认同度三个层面检验并分析了汶川地震灾后后重建的媒介舆论引导效果。在效果评估的基础上,采用回归分析、路径分析的方法进一步分析了媒介舆论引导效果的影响因素,并详细探讨了各变量之间的相互关系。

The effictiveness evaluation of media public opinion guidenee for the post-earthquake reconstruction after the 5.12 earthquake is analyzed by using attention index, credibility index and identification index. Additionally, the influencing factors of effietiveness of the media public opinion guidenee is explored by adopting the method of regression and path analysis .