浙江省企业集团发展战略研究

Research on Group Enterprise's Development Strategy of Zhejiang Province

企业集团是经济发展到一定阶段的必然结果 ,是资本积聚的产物。这在发达国家已经得到了有力的证明。随着世界经济全球化进程的加快、科技进步突飞猛进地发展和知识经济时代的到来 ,发展大型企业集团已成为浙江省经济发展的一项战略性任务。本文在剖析浙江省企业集团现状的基础上 ,提出了有效规模战略、名牌产品战略、市场营销战略、多元融资战略、人才开发战略 ,希望对大力推进浙江省企业集团的发展有所启示。

Group enterprises are the inevitable results when the economy has developed to a certain phases.They are the product of capital accumulated.This has powerfully been proved in developed country.Growing large group enterprise is a tactic assignment of economic development of Zhejiang along with expediting of world economy unified,rapid advancement of science and technology and advent of knowledge economy age.Based on the anatomy of actuality of Zhejiang group enterprise,this paper presents the strategy of effective scale,famous brand manufacture,market operating,a variety of financing and person with ability exploiting.The author hopes that these can give serveral pieces of revelation to energetically boost the group enterprises of Zhejiang.