7A F Firat and A Venkatesh. Liberatory postmodernism and the reenchantment of consumption[J]. Journal of Consumer Research, 1995, 22: 239-267.
8D B Holt, Why do brands cause trouble? a dialectical theory of consumer culture and branding[J]. Journal of Consumer Research, 2002, (Jun.):1-64.
9S Brown Postmodem marketing[M]. London: Routledge, 1995: 2.
10R V Kozinets and J M Handelman. Ensouling consumption, a netnographic exploration of boycotting behavior[J]. Advances in Consumer Research, 1998, 25; 475- 480.
