吉林省朝鲜族民俗旅游产品营销策略探讨

Discussion on Jilin Korean Folk Tourism Product Marketing Strategy

吉林省拥有丰富的朝鲜族民俗旅游资源,但目前民俗旅游产品营销现状并不理想,制约了其市场的进一步拓展,本文着重根据吉林省朝鲜族营销过程中存在的问题提出营销对策。

There has the rich Korean folk tourism resources in Jilin province, but now, it is not ideal about marketing work, and further expand its market, this paper according to the analysis of theexis the problem about Jilin Korean marketing, we put forward the marketing strategy at last.