互联网环境下的企业品牌定位研究

The Enterprise Brand Positioning Research under the Internet Environment

随着互联网和信息技术的高速发展,传统的品牌战略越来越受到来自互联网络的挑战,而品牌定位对于企业的品牌战略而言又是至关重要的,本文就如何解决这一问题进行了深入研究。

With the rapid development of internet and information technology, the traditional brand strategy is increasingly challenged by the intemet, and brand positioning is crucial for the enterprise brand strategy, this article studies how to solve this problem.