青少年服装销售的分析与营销策略

Teenagers Clothing Sales Analysis and Marketing Strategies

本文针对于现如今青少年服装市场膨胀较大,但缺乏比较系统的市场营销体系,运用spss等软件及统计学知识,分析了青少年服装销售的现状,就价格、品牌、年龄与销售状况等数据作出分析,并且从青少年的消费特点、心理状况、经济状况等各方面分析了青少年服装销售的独特之处,根据独特之处就市场细分定位,样式选择,店址选择等方面作出了如何开拓青少年服装市场的营销策略。

Aiming at the situation that teenagers clothing market expansion is large, but the systematic marketing system is lack nowadays, this article uses spss software and statistical knowledge to analyze the current situation of adolescent clothing sales and the data of price, brand, age and sales situation, and from teenagers consumption characteristics, psychological status, economic conditions and so on to analyze the unique youth clothing sales, finally it makes the marketing strategy on how to develop youth clothing market according to the aspects such as market segmentation positioning, style selection, store site selection etc.