基于传播学角度的工业元素创意化表达初探

Research of Creative Expression on Industrial Elements in the View of Communication Science

融合创意产业的旧工业建筑汇集了地域文化与创意文化的精髓,见证了城市的发展历程,是城市历史文化积淀的重要组成部分。该文以传播学理论为基础,系统分析了工业元素创意化表达的传播者、传播内容、受传者等相关因素,归纳总结了各要素的逻辑关系及其传播模式,并提出表达原则以及具体的设计策略,以期对旧工业建筑改造设计提供有益的参考,以利于社会、文化、经济效益更大程度的提升。

Accumulating the essence of regional culture and creative culture witnessed the urban development.The old industrial architecture which compromised creative cultural industry plays an important role in the traditional culture.Based on the theory of communication,this article analyzes the factors related to the communicator,information and audience of creative expression in industrial elements.In conclusion,we find out the logical relationship,put forward the expression of the principles as well as specific design strategies that provide a new method for old industrial building renovation design to promote the social,cultural and economic benefits.