传统零售应对电子商务冲击的对策研究

Study on Traditional Retail Strategies Deal with the Impact from E-commerce

随着越来越多的产品转向线上销售,电子商务对传统零售业的影响日益加深。在不同的行业,电商对传统渠道的影响程度是不同的,按照顺序依次是图书、3C数码、家电、服装服饰等,不同行业对电子商务的态度各异。本文认为传统零售业必须拥抱互联网浪潮,投入优势资源在电子商务渠道建设中,才能获得持续的竞争力。传统零售渠道应该利用供应链、物流、资金等方面的优势,快速开展网络销售,不断积累电子商务经验,方能在未来立于不败之地。

With more and more products transit to online sales, e-commerce impact on traditional retail deeply. However, In different categories, the influence is different, in accordance with the order book, 3C digital, home appliances, clothing. Different industries have different attitude to e-commerce. Traditional retail must em-brace the wave of the Intemet, investment more in e-commerce channels to achieve sustained competitiveness. Tra-ditional retail should use the supply chain, logistics, capital and other advantages, develop marketing network quickly, and accumulate experience in e-commerce continually, can only be invincible in the future.