旅游产品标准化市场格局下生态旅游的创新经营模式分析——以江西为例

Analysis on the Innovation of the Ecological Tourism Business Model Under the Tourism Product Standardization Market Pattern——Take Jiangxi As an Example

伴随着我国经济的整体腾飞,人民物质生活及精神生活水平均得到了显著的提升。度假旅行已经成为调节都市人紧张疲惫身心环境的潮流选择。进入21世纪以来,在大规模的地产项目带动下,我国旅游行业整体规模不断增长的同时,旅游产品标准化趋势日益凸显。旅游产品日趋标准化的格局下,旅游资源开发难有新意,旅游行业整体陷入红海竞争格局。在此宏观环境下,旅游资源如何通过创新的运营格局实现突围成为一个值得探讨的问题。本文以江西的生态旅游为例,分析了其生态旅游开发的创新模式,进而总结出可供参考的价值点,为我国其他地区的旅游资源开发提供一定的参考。

Along with our country economy takeoff overall, people＇s material life and spiritual life level were significantly improved. Holiday travel has become a trend of the choice in adjusting urbanite nervous exhaustion of body and mind. Since the 21 st century, in the promotion of the large-scale real estate projects, the growing scale of China＇s tourism industry as a whole at the same time, the trend of tourism product standardization is also growing up. Tourism products are becoming more and more standardized, the development of tourism resources is difficult to have new ideas, the tourism industry as a whole pattern of competition in the Red Sea. Under the macro envi- ronment, how the tourism resources achieve breakthrough by means of innovation operation pattern becomes a topic worthy to be discussed. Take Jiangxi province as an example, this paper analyzed the ecological tourism de-velopment mode of innovation, and then summarized the value of the reference point, and provide some simple references for our country in other parts of the tourism resources development.