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农业市场化经营若干理念

SOME CONCEPTS IN MANAGEMENT OF AGRICULTURAL MARKET
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摘要 经过二十多年改革开放 ,中国农产品已由长期的严重供给不足转化为几乎全面性的供给过剩 ,市场这一质的变化 ,给从事市场经营的农民带来很多困难 ,要改变被动局面 ,关键是农业经营者要树立与现代市场经济运行相适应的经营理念 ,这些理念主要包括 :联合、借力、共赢、重誉、定位、求异、创先、逆势、延伸。 Reformation openning has been conducted for more than 20 years. The relation between supply and demand of agricultural products in China has changed from shortage in long-tern to surplus of supplies. The qualitative change has brought many diffcults to managers in market. In order to change the passive situation, it is the key that agricultural managers must put up some suitable concepts for mordern market economy. These concepts include:unuty, borrow ennergy, win togrther, attention to honour, orientation, seek difference, produce advence, adverse circumstances, extend, fore urgency, etc..
作者 李泽华
机构地区 湖南商学院
出处 《宁夏农学院学报》 2000年第4期60-64,共5页 Journal of Ningxia Agricultural College
关键词 市场化经营 经营理念 中国 农业 Chinese peasant household market management management conc\
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