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浅谈提升中小企业的顾客满意度的途径

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摘要 顾客形成了企业赖以生存的市场,以顾客为中心逐渐成为企业生存发展的一条准则,相对于大型企业成型的质量管理体系和庞大的数据系统,中小企业应该充分发挥自身规模小、结构简单、人员少、顾客群体小的特点,通过快速反应、人性化服务等方式追求魅力因素,提升企业的顾客满意度水平。
作者 王心锐
机构地区 中国人民大学
出处 《商情》 2013年第43期115-116,共2页
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