摘要
本文旨在深层次探讨广告传播市场机制的基本内涵和主要特征等相关学术命题。文章认为,广告传播的市场机制是价值规律在广告市场中的表现形式所形成的机制,广告传播的市场机制具有动态性、渠道性、不平衡性、组合性、相宜性、累积性等主要特征。
This paper aims to elaborate the academic thesis of the connotation and main features of advertising communication. It claims that the market mechanism the law of value in the advertising market. The unbalanced, combinational, fitting and cumulativity. of advertising communication is caused by the manifestation of mechanism has the characteristics of dynamic, channel,
出处
《南方职业教育学刊》
2013年第4期73-77,共5页
Journal of Southern Vocational Education
关键词
广告传播
市场机制
价值规律
advertising communication
market mechanism
law of value
