期刊文献+

基于消费者响应视角的企业社会责任理论综述 被引量:3

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摘要 本文以消费者响应为视角,在文献回顾的基础上,对中西方学者关于企业社会责任与消费者响应关系的研究进行梳理,进而从消费者内在响应和外在响应两个角度对现有文献进行整理和总结,并提出基于消费者响应视角的企业社会责任在现有研究中的不足和局限。
作者 徐尉
机构地区 吉林大学商学院
出处 《中国市场》 2013年第37期41-43,共3页 China Market
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参考文献19

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二级参考文献71

共引文献428

同被引文献29

  • 1周延风,肖文建,黄光.基于消费者视角的企业社会责任研究述评[J].消费经济,2007,23(4):94-96. 被引量:28
  • 2Gianfranco Walsh, Boris Bartikowski. Exploring Corporate Ability and Social Responsibility Associations as Antecedents of Customer Satisfac- tion Cross-Culturally [ J ]. Journal of Business Research, 2011 (12) : 989 -995.
  • 3Jeremy Galbreath. How Does Corporate Social Responsibility Benefit Finns? Evidence from Australia [ J ]. European Business Review, 2010 (4): 411-431.
  • 4Lynette M. McDonald, Sharyn Rundle-Thiele. Corporate Social Responsibility and Bank Customer Satisfaction: A Research Agenda [ J]. International Journal of Bank Marketing, 2008, 26 (3) : 170 - 182.
  • 5Sandra M. C. Loureiro, Idalina M. Dias Sardinha, Lucas Rei- jnders. The Effect of Corporate Social Responsibility on Consumer Satisfac- tion and Perceived Value: the Case of the Automobile Industry Sector in Portugal [J]. Cleaner Production, 2012 (37): 172-178.
  • 6Seoki Lee. Corporate Social Responsibility and Customer Satis- faction among US Publicly Traded Hotels and Restaurants [ J ]. Interna- tional Journal of Hospitality Management. 2009. 28 (4) : 635 -637.
  • 7石大鹏.关于企业社会责任与社会责任营销的思考[J].商品与质量(消费视点),2013,(7):110—115.
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  • 9V. Dao Truong. Social Marketing A Systematic Review of Research 1998- 2012[J]. Social Marketing Quarterly, 2014,(1):15-34.
  • 10魏农建,唐久益.基于企业社会责任的顾客满意实证研究[J].上海大学学报(社会科学版),2009,16(2):106-120. 被引量:25

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