中国光伏企业商业模式创新研究

A Research on Business Model Innovation of China's PV Enterprises

文章对中国光伏企业发展存在的主要问题进行了分析,认为中国光伏产业链发展模式存在较为突出的风险,且光伏企业的商业模式存在同质化现象。文章提出,要化解中国光伏企业当前的困境就必须促进光伏企业进行商业模式的创新。光伏企业商业模式的创新路径主要有:产业链整合创新、产品研发创新、目标市场创新、营销战略创新、公共关系创新和资本运作创新。文章还从产业链整合的角度对中国光伏企业创新后的商业模式的可能选择进行了分析,并简要提出了从政府层面支持中国光伏企业商业模式创新的政策建议。

This paper analyses the development situation of China PV industry firstly. Then this paper put forward that the chain of photovoltaic industry development model exist prominent risk and the photovoltaic enterprise business model exist the phenomenon of homogenization. In order to resolve the predicament, the PV enterprise should innovate the busi ness model of photovoltaic enterprises. The innovation path of PV enterprises business models include the integration of in dustrial chain innovation, product innovation, market innovation, marketing strategy innovation, public relations innovation and capital operation innovation, etc. Then this article analyses the possible choice of photovohaic enterprise business mod el from PV industry chain integration and put forward suggestions to support PV enterprises＇ business model innovation from government angle of view briefly.