摘要
文章依据旅游竞争力的理论,借鉴CR模型的框架结合苏州乡村旅游发展的现状,构建乡村旅游竞争力概念模型和评价指标体系。并运用层次分析法对苏州及周围的南京、杭州三地的乡村旅游的具体指标进行定量评价,全面分析评价结果,并提出提高苏州乡村旅游竞争力的建议。
The article, which is based on the theory of tourism competitiveness, constructs the conceptual model of rural tourism competitiveness and the index system of evaluation by applying Geoffrey I. Crouch ＆ J.R. Brent Ritchie＇s Model and combining with the current situation of Suzhou rural tourism. Analytic Hierarchy Process （AHP） Method is selected to evaluate quantitatively the specific indicators of rural tourism of Suzhou and its two surrounding cities, Nanjing and Hangzhou, then the paper analyzes comprehensively the evaluation results. Finally, the authors make suggestions to enhance the competitiveness of Suzhou rural tourism.
出处
《华东经济管理》
CSSCI
2013年第10期30-33,共4页
East China Economic Management
关键词
苏州乡村旅游
旅游竞争力
CR模型
层次分析法
Suzhou rural tourism
tourism competitiveness
CR Model
Analytic Hierarchy Process （AHP）
