5Cheng,H·and Schweitzer,J·C·(1996)·Cultural values reflected in Chinese and U·S·television commercials·Journal of Advertising Research,36(3),27-44.
6Cheng,H·(1994)·Reflections of cultural values:A content analysis of Chinese magazine advertisements from 1982 and1992·International Journal of Advertising,13(2),167-183.
7马克思恩格斯全集:第25卷(第3分册)[M].北京:人民出版社,1974.
8作为这些看法的实例,见Masao Miyoshi and Fredric Jameson, eds, The Culture of Globalization, Durham 1998.
9.这里暗指Samir Amin的有用的术语,la deconnexion, see Delinking, London 1985[Z].,..
10Samuel Huntington, The Clash of Civilizations,New York 1998.
