哈尔滨申办冬季奥林匹克运动会的SWOT分析与宣传策略

SWOT Analysis and Propaganda Strategy of Harbin City Bidding for Winter Olympic Games

申办冬季奥林匹克运动会,对于哈尔滨的城市建设具有深远的意义和影响。哈尔滨申办冬奥会应该放长眼光,深谋远虑。借助SWOT态势分析法,论述了哈尔滨申办冬奥会的优势、劣势、机会和威胁,并基于哈尔滨申办冬奥会的地域、环境、社会、文化等的SWOT分析,从树立哈尔滨"冰雪之都"的城市知名度,促进冰雪运动大众化,提高宣传运作水平等多方面提出哈尔滨申办冬奥会的宣传战略与策略。

Bidding for Winter Olympic Games has far - reaching significance for the construction of Harbin. Harbin should take the long view, thinks deeply and plans carefully about bidding for the Winter Olympic Games. With the help of SWOT situation analysis, the paper expounds the advantages, disadvantages, chances and threats of Harbin bidding for Winter Olympic Games. And based on the SWOT analysis of the area, environment, society and culture of bidding for Winter Olympic Games in Harbin, the paper puts for- ward the propaganda strategies to setting up the city popularity level of Harbin, ＂the ice - snow city＂, pro- moting ice - snow sports popular and improving propaganda operation level.