摘要
我国私营企业的发展过程中存在商标和品牌意识薄弱、家族制管理、融资困难等诸多难题。私营企业的发展必须实施名牌战略，实现从家族制向公司制的过渡，还要从多方面入手解决融资难的问题。
During the process of private ventures' development of our country exist poor recognition of brand, family - system management, difficulty in financing capital and so on. Private - run enterprises must implement famous brand strategy, turn family management into firm - system management and solve the problems of financing the capital.
出处
《重庆商学院学报》
2000年第6期51-53,共3页
Journal of Chongqing Institute of Commerce
关键词
私营企业
名牌战略
家族制
公司制
融资策略
private venture
famous brand
family - system management
firm - system management
financing
