浅析报纸营销的环境与特点

Analysis of Environment and Characteristics of Newspaper Marketing

一个国家或地区的政治、经济、文化等因素构成了报纸营销的宏观环境，而报纸营销微观环境的各种力量与报纸企业形成协作、竞争、服务、监督的关系；同时报纸营销具有若干不同于其它商品的特点。

The macro environment of newspaper marketing is composed of a country's or regional different capability factors in micro environment of newspaper marketing and newspaper enterprises can form the relationship of cooperation, competition, service and supervision. Newspaper marketing has characteristics different from other commodities.