摘要
论文提出了名牌生态系统竞争与合作的概念及竞争强度系数,系统论述了名牌生态系统竞争层次和竞争强度。同时,详细阐述了名牌生态系统之间的协同与合作,并提出了相应策略。
The definition of competition and cooperation of the famous brand ecosystem is put forth as well as the competition intensity index.The competition hierarchy and intensity of famous brand ecosystem are described systematically.And coordination & cooperation of the famous brand ecosystem and its strategy are also discussed in details.
出处
《南开管理评论》
CSSCI
2000年第6期14-16,共3页
Nankai Business Review
基金
国家自然科学基金!(79600013)