摘要
通过对相关数据的分析,并对比各主要电商企业的营销行为,认为未来B2C电商企业的市场份额将继续保持高速增长态势,其发展趋势呈多向性,同时市场的增长也将为电商企业的发展带来更多的机会.
Based on the analysis of related data, and the comparsison of the main business enterprise mar-keting behavios, this paper believes that in the future B2C e -commerce market share will continue maintaining rapid growth, its development trend is multi - directional, and the growth of the market will bring more opportu-nities for the development of e - business enterprises.
出处
《许昌学院学报》
CAS
2013年第5期76-80,共5页
Journal of Xuchang University
基金
四川省教育厅2012年一般项目(12SB033)
关键词
网络购物
营销
特点
发展趋势
shopping online
marketing
characteristics
development trend
